The first annual Sayner-Star Lake Street Fair will take place in downtown Sayner on Sunday, Aug. 3 from 9 a.m.-9 p.m. The fair will feature a craft show, kids activities, live music and local food. The grant is expected to attract 4,000 visitors and generate an economic impact of $128,000 from traveler spending at area hotels, restaurants and stores.
The Sayner-Star Lake Street Fair has been made possible with the help of a $4,750 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism.
In fiscal 2014, the department funded 60 JEM projects, awarding a total of nearly $1.1 million dollars. Visitor expenditures driven by the marketing from these projects will exceed $28 million dollars. In 2013, the tourism economy in Wisconsin totaled an estimated $17.5 billion, a four percent increase over 2012. Total business sales in Vilas County topped $256 million in 2013, supporting more than 1,900 jobs and over $36 million in state and local taxes.
Sayner-Star Lake Street Fair will be one great way to experience Vilas County. The fair will be open for an entire twelve hours, offering different activities all day. The craft show, featuring homemade items from the state of Wisconsin will run most of the day. Additionally, local musicians, food vendors, and children’s events such as face painting, bounce houses, train rides, rock climbing and more will all be available. Grant funds will go towards print and radio advertising.
“The Sayner-Star Lake area has so much to offer to vacationers, we are truly a hidden gem of the Northwoods with wonderful lodging, camping, restaurants, shopping and bike and snowmobile trails galore,” said Jessica Drallmeier, Sayner-Star Lake Chamber of Commerce.
“We are so grateful to the Wisconsin Department of Tourism for awarding the Sayner-Star Lake Chamber of Commerce this JEM grant, it has afforded us the opportunity to get this event off the ground and put these two communities on the map as a destination. We are so looking forward to making the Sayner-Star Lake Street Fair an event for years to come,” Drallmeier said.
JEM grant funds are available to non-profit organizations for the promotion of Wisconsin tourism events and destinations. The state can fund up to 75 percent of a project’s first year advertising and marketing costs and provides support for second and third year projects, but with decreasing amounts for funding each year until projects become self-sustaining.
For more information on the fair, call the Sayner-Star Lake Chamber of Commerce at 715-542-3789.