C. W. Hooper established The Lakeland Times in 1891. Due to an expansion in 1981, The Lakeland Time's office is currently located at 510 Chippewa Street, Minocqua, Wisconsin.
The Lakeland Times is a family owned, twice-weekly paper published for the Northwoods readers of the Lakeland area. The towns included in this region are: Minocqua, Woodruff, Arbor-Vitae, Hazelhurst, Lac du Flambeau, Lake Tomahawk, Boulder Junction, Manitowish Waters, Harshaw, Park Falls, Star Lake, Winchester, Presque Isle, Mercer, Sayner and St. Germain. These towns encompass the counties of Oneida, Vilas and Iron. The Lakeland area is located 60-90 miles north of Wausau and is known for its beautiful lakes, woods, and outdoor activities. Tourism is the major trade in the Lakeland area along with other major businesses such such as: retail, food, restaurants, lodging, services, medical facilities, and other tourist related businesses.
The Lakeland Times features local, county, and school news; editorials; letters to the editor; employment section; sports; school scene; and community business. The paper is delivered to its readers on Tuesday and Friday of each week.
Printing Process: Offset
6 Columns To A Page
1 Column 1-5/8"
2 Column 3-3/8"
3 Column 5-1/8"
4 Column 7"
5 Column 8-3/4"
6 Column 10-1/2"
Page Size: 10-1/2" Wide x 15.75" Deep
Picas Per Column
Display Advertising Deadlines
Tuesday Edition 3 p.m. Thursday*
Friday Edition 3 p.m. Tuesday*
Dining 1 p.m. Monday*
Real Estate Ads 5 p.m. Monday*
Sports/Outdoors 1 p.m. Monday*
Advance Deadline 24 Hours for all Proof Ads
* Subject to change due to Holidays
Tuesday & Friday
The Lakeland Times has established a tradition of excellence in news coverage, photos, and editorial leadership. The paid circulation, twice-weekly newspaper is distributed through the U.S. Mail and newsstand sales in the Lakeland communities.
Terms and Payment
A. All local rates are non-commissionable.
B. All accounts must be paid in full on or before the end of the billing month.
C. Past due accounts are subject to a 1% per month finance charge - annual rate is 12%
D. Past due accounts are not eligible for and forfeit any discounts.
E. New display and classified advertisers must pay, in advance of placement. Master Card & Visa are accepted.
Lakeland Printing Co. reserves the right to copyright any advertising produced by us for advertisers.
Publishers liability for error: The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher's liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any money paid for the advertisement.
Indemnifications: The advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement or trademarks, copyrights, trade names, patents or proprietary rights
Posted: Friday, May 3, 2013
Article comment by:
I would like to inquire why the people who have lost a loved one have to pay $35.00 to put in an obit and then the people who look at the obits for funeral information are also charged a fee to see the obits, because you have to have a subscription. Is the paper getting a little greedy? I understand you have to make money too, but getting a subscrption to veiw funeral arrangements. You just started this, because I was able to veiw them before. So let everyone know why you are charging this and why you changed this, as talking to others, they want to know why too.
Lakeland Times editor answers:
Thanks for your comment.
The simple reason is that we have made our website completely subscriber access. We will no longer be offering information on the website for free.
The reason is not because we are greedy. We are a business and businesses charge for their products and services. If you made widgets in a factory, would you stand on the street corner and give them out for free? Of course not.
The people who subscribe to our print edition have to pay to read the obituaries. Why is it fair to allow those reading on the website to do it for free while those who read it in the print edition have to pay for it?
It's pretty simple business. If you have a product that costs money to produce, you require people to pay for it.
If a business doesn't operate this way, they are not in business very long.
I hope this is sufficient to answer your questions.
Ray Rivard, Editor
The Lakeland Times
PO Box 790
Minocqua, WI 54548