/ Articles / Economic impact survey to help determine economic loss

Economic impact survey to help determine economic loss

April 17, 2020 by Kayla Houp

The Let’s Minocqua Visitors Bureau and Chamber of Commerce worked with the Wisconsin Economic Development Corporation, University of Wisconsin-Oshkosh Center for Customized Research and Services, Grow North, and other Northwoods regional leaders in distributing a survey to area agencies and business to gauge the economic loss sustained during the COVID-19 crisis and assist in future recovery efforts in Wisconsin.

“This is just our next level of help from our organizations, we’re not necessarily putting them (the surveys) together, but we have the means to communicate it,” Let’s Minocqua Visitors Bureau and Chamber executive director Krystal Westfahl said. 

The first round of surveys concluded on Monday, April 6.

“This has just rolled out, now the UW-Oshkosh and their research team will be the ones aggregating this information from everyone,” Westfahl said. “There’ll be several different surveys that come out. This is the first of many.”

The first survey, Westfahl said, was intended to establish a baseline, such as of types of businesses effected, whether those businesses have had layoffs, and if they’d seen recognizable impacts to sales.

With the Northwoods being primarily small business-driven, Westfahl said a survey collecting data across multiple sectors to gather as much information about the economic impact of the novel coronavirus on the area was vital to get a better idea of the statewide impact.

“This is the first piece to put together information to present information saying, “This is what we’re actually seeing,’” Westfahl said.

Results of the survey will be available at county, region, and state levels.

A second survey will be distributed the week of May 3 directly from the UW-Oshkosh Center for Customized Research & Services. 

This second survey, Westfahl said, would allow the UW-Oshkosh Center for Customized Research & Services to put together a timeline to see the impact over a time.

Kayla Houp may be reached via email at [email protected]

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