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Minocqua Farmers Market on the move

June 30, 2020 by Kayla Houp

The Minocqua Farmers Market relocated to the Let’s Minocqua Visitors Bureau and Chamber of Commerce and will remain there for the remainder of the season.

After nine years of operation at the Minocqua Park Complex at United States Highway 70 West, the market makes the move following concerns regarding dwindling participants.

“Their numbers have dwindled over the years and they just can’t find board members to run the market anymore,” Let’s Minocqua Visitors Bureau executive director Krystal Westfahl said. 

Westfahl added the visitors bureau had been contacted by the Minocqua Farmers Market Inc. to take over.

“It was sort of a ‘we need to take it over or the market potentially won’t be able to function in the future,’” Westfahl said. “... We don’t want to lose this from our community. This is really important for us to continue this tradition.”

Westfahl said with the Let’s Minocqua Visitors Bureau also being short-staffed due to budget constraints and COVID-19, they did not have the staff to run a market like it used to on Hwy. 70 West.

“They didn’t have enough people to run it, and we don’t have enough people to run it, so we’re going to work together to make sure that it continues,” Westfahl said.

According to Westfahl, the farmers market currently only has 12 vendors and having them consolidated in one location.

With all the vendors close to the Let’s Minocqua Visitors Bureau on Hwy. 51, Westfahl said the hope was the high visibility would allow for the event to grow over the years to its former size.

“Now, of course when we add more vendors in the future, we’re going to outgrow the space we currently have,” Westfahl said. 

While nothing had been set in stone yet, Westfahl stated there was potential for the farmers market to move back to Hwy. 70 West, but other options closer to town were also being considered.

“We haven’t decided yet if we’re going to have a Monday market or not, but if we do, it will be here at the chamber of commerce,” Westfahl said. “We’ll end up growing it over time and we’ll outgrow this space and we’ll have to find new areas.”

Kayla Houp may be reached via email at [email protected]

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