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Udderly beeftastic

September 27, 2019 by Kayla Houp

With over 50 years of experience creating a one-of-a-kind, unique, and rare event for the Lakeland area, Beef-A-Rama returns this weekend meatier and beefier than ever as thousand of visitors and beef enthusiasts herd into downtown Minocqua Friday and Saturday, Sept. 27-28.

“It’s going to be an amazing time and everybody should come down,” Minocqua Area Chamber of Commerce executive director Krystal Westfahl said.

Main events for the 2019 event take place while the town is shut down except to foot traffic from The Boathouse to Torpy Park with entertainment on Front and Chicago Streets as well as at Torpy Park.

Starting today, live radio broadcasts and official Beef-A-Rama early apparel sales begin throughout the morning and afternoon at the Minocqua Area Chamber of Commerce. 

And, on Saturday, party til the cows come home with a day filled with live music, a craft show, raffles, a beef eating contest, ongoing food sales, and more.

From beer gardens and corn roasts, to dunk tanks and apparel sales, there’s something for everybody at the 55th annual Beef-A-Rama.

The Prime Choice Craft Show will feature approximately 111 vendors showcasing a variety of handcrafted items from original artwork, pottery, tapestries, clothes, photography and more. 

The event will also feature several kid-friendly attractions, such as bouncy houses, and a petting zoo.

Different this year is the absence of the Stampede of Roasters down main street.

Bring on the beef

The ever-popular beef eating contest is back this year. Those interested in signing up should be adults 21 and older who represent a local business to play for a chance to win a $250 gift card to a charity of their choice.

To sign up, contact Associated Bank at 715-356-9556.

There is also a kids’ beef eating contest for children 10 and under by Associated Bank on Saturday in front of the Torpy Park Pavillion.

Rump Roast Run

Participants may also register for the 16th annual Lakeland Rotary Rump Roast Run at the American Legion Hall from 5 to 9 p.m. on Friday, Sept. 27 as well as 7 a.m. Saturday morning at Lakeland Union High School.

The Lakeland Rotary’s one-mile Calf Mile Run for kids begins at 8:15 a.m. at Lakeland Union High School while the Rump Roast Run kicks off at 9 a.m.

This year, both courses begin and end at LUHS.

Both events round out the morning with an awards ceremony with the top male and female finishers taking home a 16-18 pound beef roast. Age group winners awarded cow bells.

Culinary Contest

Returning again this year is the culinary contest featuring about 40 roaster roasters across three categories: woodfire, gas, and charcoal.

The culinary competition is based on appearance, taste, and originality.

Judging will begin at 11 a.m. and winners will be announced at the award ceremony at 3:15 p.m. at Torpy Park.

Westfahl said with the change in the layout this year, roasters are more in the center of the streets.

“We’re trying to open up the sidewalks so people can do a little bit more shopping with ease,” Westfahl said.


Due to the size of the crowds and lack of parking, shuttle options are offered to Beef-A-Rama attendees from Trig’s RV parking, Lakeland Union High School, and Hribar/Truck Country for $5 per person.

Shuttles will run continuously throughout the day starting at 7 a.m. until 8 p.m.

For more information, go to beefarama.com, the Minocqua Area Chamber of Commerce Facebook page, or download the Beef-A-Rama app free on Google Play or iPhone.


As of press time, Roasters signed up for the year included:

Charcoal: The Black Bear Bar and Grill, Bear Naked Tech, JJ’s Acres, Inc., Hang Ups, Packerland Plus, Otto’s, Rudolph & Associates, RE/MAX Property Pros, Sallet’s Northwoods Outfitters, Northwoods USA, Aquatic Plant Management LLC., Lakeland Area Baseball Association

Gas: Surf Sconsin, No Sweat Clothing, Blue Lake Preservation Association, Best Western Plus Concord Inn, IncredibleBank, The Beacons of Minocqua, Coldwell Banker Mulleady Realtors, Ross Sportswear, US Bank, Minocqua Popcorn and Puffs, Snowmobile Hall of Fame, Lakeland Area Bus

Woodfire/Woodsmoke: Ryden Marine, Redman Realty Group, LLC., Trig’s, Slo’s Pub, Lakeland Area Baseball Association, Salon Fiore LLC., Alexandra After All, Minocqua Winter Park, Golden Karat Jewelers 


The line-up of local celebrity judges this year will taste and judge roasts cooked on the streets during the event for coved prizes of signature recipes.

Judges include:

Sara Meany — Secretary of Tourism Designee

Preston Cole — Secretary of Wisconsin Department of Natural Resources

Geoff Weller — WJFW Newswatch 12

Brian Jopek — Lakeland Times

Adriana Michelle — Newswatch 12

Scott King — NRG Media

Ben Meyer — WXPR

Melissa Langbehn — Newsline 9

Mike Michalak —WHDG Radio

Erika Warning —Nicolet College

Dale Ryman —Newschannel 7

Tyler Moore — Newswatch 12

Live music

Live music Friday includes The Influence from 6:30 to 9:30 p.m. at Torpy Park.

Live music for Saturday are:

Kelly Jackson from 10 a.m. to noon at the Rotary Beer Garden.

Tuck Pence from 11 a.m. to 3 p.m. at Torpy Park.

Double Barrel from noon to 3:15 p.m. at Torpy Park.

Scott Kirby and the Applelove Allstars from noon to 3 p.m. at the Rotary Beer Garden.

Brad Emmanuel from 3 to 5 p.m. at the Rotary Beer Garden.

Double Barrel from 3:30 to 7:30 p.m.

Whitehouse Players from 5 to 9 p.m. at the Rotary Beer Garden.

Kayla Houp may be reached via email at [email protected]


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