/ Articles / Visitor spending surpassed $241 million in 2019, Department of Tourism figures show

Visitor spending surpassed $241 million in 2019, Department of Tourism figures show

State releases annual tourism statistics; Oneida County sees 1.57% growth in spending

May 15, 2020

Oneida County continues to be one of Wisconsin’s favorite vacation destinations, according to figures released by the Wisconsin Department of Tourism in conjunction with National Tourism Week.

Visitors spent $241.1 million in Oneida County in 2019, an increase of 1.57% over 2018 — a boost of $3.7 million year-to-year. Tourism spending in the county has increased by more than $50 million since 2012.

“Visitors are the lifeblood of our communities,” said Collette Sorgel, president of the Oneida County Tourism Council (OCTC) and executive director of the Three Lakes Area Chamber of Commerce. “They help our local businesses thrive and keep our communities strong. We’re so grateful that people chose to spend their hard-earned dollars and vacation days here.”

More than 2,200 jobs attributed to tourism

Tourism accounted for 2,254 jobs in Oneida County in 2019, an increase of about 1% over the previous year.

Oneida County also collected $22.9 million in state and local taxes in 2019, taxes that otherwise would have been paid by Oneida County residents. Tourism directly supports one out of every 26 jobs in the state, though that number is higher in tourism destinations like Oneida County.

“The importance of tourism in the Northwoods has never been clearer than it is right now,” Sorgel said. “As we look to navigate our way safely past the coronavirus pandemic, we are working with our chambers, our lodging properties and our businesses to make sure that when visitors are able to return, they can do so safely and confidently. We’re eager to get back on our feet and grateful to everyone who is anxious to return.”

Overall, visitors spent $13.6 billion in Wisconsin in 2019, an increase of 2.62%. Tourism accounted for 202,217 jobs and $1.6 billion in state and local taxes collected.

Visitors can find more information about Oneida County at www.oneidacountywi.com or on Facebook, Instagram, Pinterest and YouTube.

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